What's The Problem?
Wasted time.
The average sales rep spends up to 40% of their time just searching for someone to call — often using outdated tools and incomplete data. That’s hundreds of hours lost every year on low-impact work, not closing deals. Spend less time hunting and more time selling.
40%
“Sales spend up to 40% of their time on unproductive prospecting.”
LinkedIn State of Sales Report
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546hrs
“Inaccurate B2B contact data wastes 27.3% of sales reps’ time, equating to 546 hours annually per rep.”
No Data.
Outdated, incomplete, or inaccurate CRM data silently kills sales efficiency. Reps waste hours chasing dead leads, while high-potential contacts get overlooked. Without continuously enriching your CRM and learning from real outcomes — sales teams spend over 540 hours annually having to wade through pipelines, and source their own data before starting outreach efforts.
546hrs
“Inaccurate B2B contact data wastes 27.3% of sales reps’ time, equating to 546 hours annually per rep.”
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Duplicating Outreach.
The hidden cost of sales overlap. Sales teams often lack visibility into who’s contacting which prospects, duplicating outreach. Wasting time, internal confusion, and damaged reputation. Over 40% of reps say they have no insight into teammate activity, and 65% of prospects are less likely to respond when contacted multiple times by the same company.
65%
“65% of B2B buyers say receiving duplicate outreach makes them less likely to respond.”
30%
“25–30% of B2B leads are contacted by multiple reps due to lack of coordination or CRM hygiene.”
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42%
“42% of sales reps say they lack visibility into other team members’ interactions with prospects.”
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Low-Quality Leads.
Low-quality leads drain time, budget, and morale. Without real-time insight into who actually converts, reps burn through lists instead of building pipeline. Sales teams should be learning from past wins to surface high-fit, high-converting prospects.
60%
“60% of B2B marketers say their biggest challenge is generating high-quality leads.”
2.5x
“Companies that exceed lead and revenue goals are 2.5x more likely to have well-defined ICPs.”
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